
Thomas Edison had no standing in the (gas) lighting industry when he started to create a lighting system.
Outsiders have the advantage of not knowing what “can’t” be done.
Look at your business through the eyes of an outsider. What’s weird? What’s wrong? What’s cool?
Outsider Thinking
When I look at my business with outsider eyes, I see:
Things that are weird:
Things that confuse me
Things that need to be changed