Good thinking – 9 – Think like an outsider

Thomas Edison had no standing in the (gas) lighting industry when he started to create a lighting system.

Outsiders have the advantage of not knowing what “can’t” be done. 

Look at your business through the eyes of an outsider. What’s weird? What’s wrong? What’s cool?

Outsider Thinking

When I look at my business with outsider eyes, I see:

Things that are weird:

1.  
2.  
3.  

Things that confuse me

1.  
2.  
3.  

Things that need to be changed

1.  
2.  
3.